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Ethics and Etiquette Ethics play an important role in the professional practice of public relations. In addition to learning about ethics and PRSA’s Code of Professional Conduct, students will learn about proper conduct with clients, effective email correspondence, working with others on the team, accountability, and rules for business etiquette.
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Media Relations Learning how to work with the media is key to a PR practitioner’s success. Students will learn the rules and techniques for conducting media relations, writing effective PR pitches, and what to do beyond the PR pitch or after the story runs. Includes pitching practice and role playing.