It goes without saying that public relations in 2021 is far more complicated than it ever used to be. It’s hard to know how to perform media relations when you don’t know who the relevant media still are anymore. And then there’s the media in social media – which sometimes makes it seem that the traditional media outlets are outdated and not relevant.

Media relations still matters—deeply. If we embrace the change of the PR landscape as a broadening of the media, then our media tools need to be adapted to new audiences, new media, and a new focus.

Working with the media involves the ability to think strategically and communicate effectively – frequently at lightning speed. It is an effective means of getting your story out to your targeted audience and one that relies on the development and maintenance of strong relationships with journalists and other media outlets.

Media work can raise your personal profile and boost your career, as well as that of your organizations with whom you work. If you haven’t worked with the media before it can seem a daunting prospect and be hard to know where to start.

This workshop will offer tips and useful techniques to build those relationships, effectively communicate your message, and identify your target audiences.