PR School News

Six Steps to Success Completing a course like The Public Relations Finishing School is a big commitment and you will only get out what you are willing to put in. With that said, what are the keys to success? Read below for a list of best practices to achieve your goals in an online learning setting. Be More Than Present Simply going through the motions is not going to lead to a favorable outcome. When you sit down to read through the modules, clear your calendar of distractions and focus on what is in front of you. The world [...]

How Do You Best Prepare For A Career In PR? Thinking about pursuing a career in public relations? Here are some things you can be doing right now (at little or no cost) that will serve you well no matter if you are just starting out or if you have some experience under your belt. 1. Be a good storyteller The heart of public relations is persuasion –changing someone’s perception of an person, place or thing. And the best way to do this? Tell a compelling story. Think about the 5 elements of persuasion: Source – the person (or [...]

Why is Public Relations Important? Many people only know of what PR is from shows like Mad Men, Flack or Scandal. Most have a vague understanding of what public relations means, and many even have a slight idea of what goes into it and the benefits it offers businesses. Very few, however, understand the true impact it has. Public relations is one of the most effective ways to build on marketing strategies and create a solid online reputation. Companies that have caught onto that are investing a tremendous amount of time and effort into staying on top of their [...]

Glossary of Terms The business of communications is built on key concepts and terms. Expand your understanding of the industry’s parameters and purpose with these definitions. Key Definitions Excerpted from the “Study Guide for the Examination for Accreditation in Public Relations” (Third Edition). Advertising: Paid communication; information placed in a communication delivery vehicle by an identified sponsor that pays for time or space. Advertising is a controlled method of delivering messages and gaining media placement. Brand: A product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. [...]

Working With the Media It goes without saying that public relations in 2021 is far more complicated than it ever used to be. It’s hard to know how to perform media relations when you don’t know who the relevant media still are anymore. And then there’s the media in social media - which sometimes makes it seem that the traditional media outlets are outdated and not relevant. Media relations still matters—deeply. If we embrace the change of the PR landscape as a broadening of the media, then our media tools need to be adapted to new audiences, new media, and a new focus. [...]